Marketing
Finnish Tourist Board's main task is the image of Finland as a tourist destination. Responsibility for coordinating the Finland image lies with a Ministry for Foreign Affairs committee, which includes Finnish Tourist Board as the tourism image expert. Responsibility for fulfilling the tourism image lies with Finnish Tourist Board together with businesses in the sector, in collaboration with embassies, representative offices and Finpro.
Product marketing: actions in partnership with industry operators to support the Finland image and promote products on offer, partnerships between tourism service providers and sellers, promoting networking. Market-specific overseas partnerships with private operators, Finpro, embassies and representative offices. Data acquisition in partnership with tour operators, international agencies, research institutions, Finpro and representative offices. Seeking new target groups and countries, creation and maintenance of an electronic database and nalysing data and transmitting it to companies and transfer organisations.
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 | Tour Operators on a New Country Portal VisitFinland.comReach more customers by featuring in our VisitFinland.com! The tour operator is presented on the website of the VisitFinland portal with at least the following elements:
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| Finnish Tourist Board-MEK’s Core FunctionsThe Finnish Tourist Board (MEK) is a bureau included under the Finnish Ministry of Employment and the Economy, responsible as an expert agency and active operator in tourism for promoting Finland as a tourist destination internationally. MEK supports tourism industry businesses and groups in develop ...
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