Product Groups 2009-2013

Finnish Tourist Board has chosen some main product groups when promoting Finland as a tourist country. Situated in the heart of Northern Europe, Finland is an ideal destination for international meetings, conferences and incentives. Finland Convention Bureau is a national convention bureau with around 90 members advising you on anything and everything to do with your event!

1. SUMMER ACTIVITIES, main product groups

fishing canoeing water related products/cruises: Baltic Sea and inland water cruises cycling hiking and nordic walking wildlife horse/equine Emphasis: water related products → inland water cruises to be developed

2. WINTER ACTIVITIES, main product groups

Snow holidays Winter activities: cross-country skiing, downhill skiing, snowboarding, snowmobiling, dog sledding, reindeer rides Unique experiences: interesting nature and culture (e.g. stories and tales, the Northern lights, the Sami culture), strong traditions and history Christmas and other special winter events: Christmas trips/ Santa Claus, New Year, Epiphany, Easter and other special winter events and festivities Emphasis: Christmas and New Year

3. ALL-YEAR, main product groups

3.1. Very Finnish

The Finnish Way of Life People Finnish Food Finnish Design Arts and Crafts Architecture World Heritage

3.2. What to see and do

Events Attractions Entertainment Festivities: Christmas, Easter, Midsummer Emphasis: Events

3.3. Wellbeing

3.3.1 )Finnish Wellbeing Characteristics: enjoying the nature, relaxing, charging one's batteries outdoor recreation, getting to know arctic flora and fauna, experiencing Finnish culture, retreats traditional Finnish sauna pleasant, esthetic, authentic surroundings personal service healthy, locally produced food with information of origin paying attention to environmental aspects and sustainability paying attention to the special needs of elderly and/or handicapped person 3.3.2) Health & Fitness Characteristics: light activities (e.g. Nordic Walking, hiking, walking, snow shoeing, skiing, golf, swimming, winter swimming) ; the difference to active holidays is that the main motivation lies in taking care of one's wellbeing and fitness qualified and professional trainers, fitness and other tests, personal training massage and other restoring treatments using Finnish wellbeing related technology, instructions for use 3.3.3) Pampering Characteristics: high standard operating environment (accommodation, pool and relaxation areas, treatment rooms etc.) special focus on delicious (gourmet) food high standard, personal service is emphasized additional attractions such as culture programmes, shopping etc. "passive" holiday; indulging in treatments/service performed by others / not being active yourself Emphasis: Finnish Wellbeing and sauna